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Selecting from top on-line MBA Programs
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3 Proven Tactics to Grow Your Small Business with LinkedIn
There are over 30 million small businesses in the United States, but only half of them will make it past five years. Ensure your small business is in the successful half and capitalize on how LinkedIn can evolve your business. Here are three ways to grow your business using LinkedIn:
1. Create & Promote a LinkedIn Company Page
LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees.
Here are some simple ways to get the word out:
2. Build an All-Star Team
LinkedIn has helped 75% of job switchers make informed decisions about their careers, making LinkedIn a top recruiting network for entrepreneurs.
Career Pages allow you to target audiences with a personalized look into your company, culture, and job postings. They give you dedicated Life and Job tabs on your Company Page that attract and engage relevant applicants.
In addition to creating Career Pages, have employees share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab.
3. Hire Freelancers
You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.
Finding the right talent for the task isn’t as tricky as it once was, even if you can’t afford the average salaries of full-time employees.
LinkedIn ProFinder lets you post projects, get free proposals, and hire trustworthy professionals all in one place. ProFinder pairs you with local professionals to ensure you have the best freelance experience. With 172 professional services available on ProFinder, it’s easy to find the perfect professional. LinkedIn vets all the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used.
There are over 30 million small businesses in the United States, but only half of them will make it past five years. Ensure your small business is in the successful half and capitalize on how LinkedIn can evolve your business. Here are three ways to grow your business using LinkedIn:
1. Create & Promote a LinkedIn Company Page
LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees.
Here are some simple ways to get the word out:
- Announce the launch of the Company Page on your personal LinkedIn profile
- Link to your Company Page in the footer of your marketing emails or newsletters
- Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page
2. Build an All-Star Team
LinkedIn has helped 75% of job switchers make informed decisions about their careers, making LinkedIn a top recruiting network for entrepreneurs.
Career Pages allow you to target audiences with a personalized look into your company, culture, and job postings. They give you dedicated Life and Job tabs on your Company Page that attract and engage relevant applicants.
In addition to creating Career Pages, have employees share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab.
3. Hire Freelancers
You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.
Finding the right talent for the task isn’t as tricky as it once was, even if you can’t afford the average salaries of full-time employees.
LinkedIn ProFinder lets you post projects, get free proposals, and hire trustworthy professionals all in one place. ProFinder pairs you with local professionals to ensure you have the best freelance experience. With 172 professional services available on ProFinder, it’s easy to find the perfect professional. LinkedIn vets all the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used.
MORE FROM LINKEDIN
Find Your Earning Potential with LinkedIn Salary
LinkedIn Salary is a tool that provides detailed breakdowns of salary by job title and location.
LinkedIn Salary acts as a free resource for users to obtain job salary insights and understand the various factors that impact pay for roles so they can make more informed career decisions. The tool shares salary insights for specific job titles, and the different factors that impact pay scale: location, years of experience, industry, company size, and education level. LinkedIn also uses this data to provide personalized features and recommendations.
Types of Insights Available on LinkedIn Salary
On LinkedIn Salary, you can find aggregate salary information and trends that can help you better understand how your salary compares to others in the same or similar role, and to explore salaries for other roles and locations as well.
After you enter your salary details, you'll be able to view what members earn on average for a specific role and city, broken down by:
You can use the Industry and Years of Experience filters to learn how these factors impact pay for a given title.
In addition, you'll also see the following, based on the type of data available:
Getting Started
To build this data, we're requesting that users first submit their salary information. When submitting one’s salary, they can also add additional compensation details such as a sign-on bonus or company shares provided.
Premium Features for LinkedIn Salary
While all LinkedIn members have access to LinkedIn Salary, Premium members get instant access to unique features without having to share their own salary. These include:
LinkedIn Salary is a tool that provides detailed breakdowns of salary by job title and location.
LinkedIn Salary acts as a free resource for users to obtain job salary insights and understand the various factors that impact pay for roles so they can make more informed career decisions. The tool shares salary insights for specific job titles, and the different factors that impact pay scale: location, years of experience, industry, company size, and education level. LinkedIn also uses this data to provide personalized features and recommendations.
Types of Insights Available on LinkedIn Salary
On LinkedIn Salary, you can find aggregate salary information and trends that can help you better understand how your salary compares to others in the same or similar role, and to explore salaries for other roles and locations as well.
After you enter your salary details, you'll be able to view what members earn on average for a specific role and city, broken down by:
- Base salary
- Total compensation
- Additional compensation such as annual bonus or sign on bonus
You can use the Industry and Years of Experience filters to learn how these factors impact pay for a given title.
In addition, you'll also see the following, based on the type of data available:
- Company salaries: Dive into company level insight pages to explore how salaries vary at different companies.
- Factors that may impact salary: Learn how certain factors such as company size, industry, education level, and field of study can impact your salary for a given title in a region.
- Top-paying locations: Discover which locations pay the most for a title, and see the number of job openings there.
- Open jobs: We'll also show you current open jobs for your role and location that have been posted on LinkedIn.
Getting Started
To build this data, we're requesting that users first submit their salary information. When submitting one’s salary, they can also add additional compensation details such as a sign-on bonus or company shares provided.
Premium Features for LinkedIn Salary
While all LinkedIn members have access to LinkedIn Salary, Premium members get instant access to unique features without having to share their own salary. These include:
- Salary estimates on job postings. They’ll see estimates of base salary and total compensation for the role at that company based on data provided by LinkedIn members.
- An estimated salary search filter on the job search page that lets you filter job postings by base salary and total compensation.
ON-LINE MBA OPTIONS
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Are you interested in obtaining an MBA? Follow this link to learn more: www.onlinemba.com/
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Or click this for Missouri specific programs: www.onlinemba.com/programs-in-missouri/
Other MBA and Education Options
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